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Service concept

Current work deals with e-commerce service marketing offering. It highlights the essential steps of marketing for a brand new company that provides website creation, design, programming, development and promotion services. The service must be provided exclusively online via the company’s website. Online business processes include ordering, agreeing on requirements, developing a design, and providing ongoing customer support.

The service implementation process must include the following stages:

Determine site objectives. This may include either a physical meeting or an online discussion of the product in question.

Website structure development. This stage aims to present the technical aspects of the site. It should include the definition of the technology needed and the type and specification of site navigation.

– Website design and construction. Develop site layout and graphics. This may include putting a truly creative approach to the company in developing the graphic appearance of an order, or complying with requirements made by the client regarding the overall appearance of the project.

Website programming and building. This stage depends on the details of each specific project and specific requirements related to the quality and level of the site. Also, this process varies according to the type of client and the intended site destination. All features of the site are subject to examination and testing by the company’s specialist and the customer.

Technical version of the site. Once the technical aspects of the project are completed, the client should be provided with a free consultation along with further marketing and site promotion services, techniques and practical advice.

Ongoing site maintenance. This is the stage at which the task of creating a customer site ends. But the company ensures that all of its sites are kept up to date in terms of graphics, technology, navigation, and ease of use. After the site launch, the company continues to work with the client to schedule periodic site review and maintenance to meet customer demands, accommodate user feedback, and incorporate new system updates and new technologies.

It is a fact that the idea of ​​online commerce of this kind is not entirely new, and for a new company to enter the market and get profit from its business, it is necessary to invent some new element in the service offered. The innovative elements that this project contains compared to a large variety of competitors operating in the IT e-commerce market are based on a combination of cost leadership and general strategies for differentiation (according to M. Porter, [1]). Therefore, the project is launched in a B2C format, although there can be differentiation between clients and therefore differentiation in the level and variety of services provided to each individual client, and the project is a small-for-profit business case.

This new business aims to compete with both large business providers of web development services and small business representatives who are dealing with this issue.

Another unique feature of the project is the variety of services included in one job offer. This includes: web design, redesign of the existing site, the ability to work with many programming languages, site management, customization in search engines, animation, offer free hosting, email registration, webmail and POP3 access, access to FTP Web Stats Tools Domain Name Registration Other Services like Full Website Consulting Flash Animation Creation Graphic & Logo Design Development E-commerce & Shopping Carts Website Management Administration & Maintenance Banners Marketing Marketing Engine Placement Enhancement Promotions Search Engine optimization, software testing, and even online training.

Industry Overview

The e-commerce industry is one of the fastest growing and most dynamically developing industries worldwide. Today it is very difficult to accurately determine the impact of the Internet on commerce, but according to estimates in 2000 there were about 260 million Internet users around the world, and by mid-2003 their number increased more than twice and reached 580 million. By 2005, their number is estimated to have reached over 770 million.

These numbers show that the Internet has become a very important and important business medium through which buyers and sellers not only directly conduct earlier transactions, but also carry out online business buying and selling. Only three years ago, in the first three quarters of 2002, according to Ministry of Commerce figures [3]E-commerce transactions amounted to more than $20 billion. It should be borne in mind that these figures are much less than the amount of actual real transactions.

Today, e-commerce is booming. The size of the e-commerce market has reached enormous sizes. Moreover, this growth tends to accelerate. Whereas in 2002, the total volume of US retail e-commerce sales was set at $44 billion, and one year later it rose to 56 billion. Then, in 2003, online sales generated only 1.6 percent of total sales, providing the ground to indicate that there was very significant growth potential. Online sales are expected to rise to 2.9% by 2007. Thus, the strength of the Internet economy is more integral to the entire US economy than it has ever been before. Research by Cisco Systems (available at [2]) shows that the web is changing the way people work and that revenue from online transactions is growing annually by more than 50 percent.

Buyer Research [4] Reports indicate that rates of online commerce between US companies have increased significantly over the past five years and amounted to $336 billion in 2000 to $6.3 trillion in 2005. Jupiter mentions five industries that have more than half of all online purchases and sales. These are: aerospace and defense, chemicals, electronics, automobiles and their parts, and computer and communications hardware and software. Among these industries, computer hardware and software and communications lead, with the number of online sales in 2005 reaching $1 trillion.

This is very important for the current study as the project in question will be launched in the computer and communications industry. Therefore, judging from the mentioned trends in the e-commerce industry, one can assume that the individual’s business direction associated with online service and e-commerce, despite the strong competition, has all the opportunities to develop and gain success since this market segment is undergoing improvement, development and transformation.

As the number of internet users is increasing and more and more companies wanting to be represented on the web along with the number of companies launching online business, there is a very high and growing demand for providing programming, design, website development and marketing services. Therefore, the new company in the industry theoretically has strong opportunities to enter the market, however saturated it may be, and to develop successfully. On the basis of the above, the relevant target business market outlines are clearly seen.

target market

The target market for the project is very wide. They vary from individuals with minimal requirements in terms of functionality, appearance and software capabilities for the site, to large companies with more rigid and expensive demands. Since there are very different types of clients with different interests and needs, and each requires a different approach and level of professional performance, they should be divided into distinct groups. By segmenting customers, the company increases its chances of success.

Customers were divided according to the level of complexity of the desired product. Following this criterion, three levels can be distinguished: those that require basic website development; Intermediate and advanced level. The basic level includes a relatively low cost of services and is good for individual customers and non-professional companies that specialize, for example, in the online sale of a small set of products. True to its name, this solution expects limited functionality, simple design, and quick command execution.

The second group of customers consists of those with medium-level orders. These sites should include…

The full version of the International E-Commerce Marketing Plan is available here []


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