First of all, I would like to congratulate you for leveraging YouTube videos in your content marketing strategy. It is a wise choice. The demand for video content is growing, and you don’t want to be left out of the game.
43% of people want to see more video content from marketers.” (HubSpot, 2016)
But how are your videos?
If you post videos regularly but don’t see any increase in views and engagement, you may not think enough about your video creation process.
Why is video quality critical?
You may be tired to hear that quality matters. But I can’t stress enough how important that is.
You should increase the rating of your YouTube videos so that people can view your videos and have a chance to enjoy them.
Although it is true that the video quality does not directly affect the rating of a YouTube video, it still holds a lot of importance.
If the video is bad, no amount of YouTube SEO can make it shine.
Let’s say your video ranks high in search results and people are clicking on it. But the video quality is poor and users click again after a few seconds.
Besides not getting a chance to convert viewers into customers, this behavior hurts your ranking badly.
How is that?
Audience retention is one of the main factors in YouTube ranking.
The longer users watch your videos, the more top ranking. YouTube wants its users to stay on YouTube for as long as possible, so if you keep the audience entertained and on the platform, you’ll be rewarded So.
As YouTube stated in the Creator Academy: “Your goal is to keep audience retention as close to 100% as possible (because that means viewers are watching your videos along the way). Videos that consistently have high audience retention and time See the potential to appear more frequently on YouTube search and recommended sites.”
I hope you are now convinced that you should make an effort to create engaging content that keeps your audience interested Till the end from the video.
How do you make videos that keep the audience watching?
Audio and visual quality The way you present your content in terms of audio and video quality plays a big role in its retention. If the sound or picture is bad, people won’t stay around long enough to see what they can learn from you.
Let your viewers know what they are going to learn first – About 20% of viewers will fire off after the first 10 seconds of a video if they aren’t sure that the video shows them what they’re looking for. Be sure to indicate what they will learn at the beginning.
an introduction – Like I said above, it’s easy to lose viewers in the first 10 seconds. You want to make sure that your introduction grabs the attention of your viewers and captures their attention so that they stay present throughout the content.
don’t walk around – Especially if you are a beginner, you will tend to create those long introductions with unnecessary information that tends to put people to sleep. Keep your introduction in place and scroll down to the main content.
Program your videos – Don’t just put yourself in front of the camera and start talking. Plan your videos in advance and write them down. This will ensure that you stay well and cover the most important aspects of the topic without losing your ideas on the way.
Anticipate audience questions – One way to spark viewers’ curiosity is to address questions they might have that you’ll answer later in the video. Let’s say you did a tutorial on how to be more productive and remember the Pomodoro method at some point. Saying something like, “You might be wondering about Pomodoro style. I’ll get to it in a minute” will make viewers more interested in watching the video.
Final thought
Think carefully about creating a video because it won’t be enough just to have content. You can do as much SEO as possible on YouTube for your videos. If the content is bad, your videos will not rank.
When you have quality content and do some SEO video optimization, you will almost certainly rank your YouTube videos on the first page.
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