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Local SEO services to promote your local business

For the past few months, I’ve been struggling to get my restaurant business in Denver, Colorado on the front pages of Google Places, Yahoo Local, and Bing. I finally found the perfect solution to all my difficulties – local SEO. You contacted a professional SEO company that provides native SEO services. After analyzing my business and its visibility issues, the SEO team presented me with a SEO package that included a wide range of strategies designed to improve the search engine page rank of my website and increase traffic and sales. Let’s take a look at how these strategies work to promote my business.

local listing sitesLocal SEO uses local listing sites (eg Yellow Pages, Yahoo, Google, Bing, etc.) that target local/geo-targeted terms to improve local search results. The SEO company offered strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for specific data in Denver related to my work, information about my work stored on all of these sites appears as the top search result.

With improved online visibility, I find that more local customers are starting to visit my website, which is promoting my brand. My service provider took care of choosing only local listing sites licensed by Google to promote my small business.

back hookLocal SEO services include building inbound links to a commercial website. In keeping with Google’s latest Penguin update, my SEO provider has taken care of building backlinks to my website from trusted websites with content relevant to my business. I realized that relevance is critical because search engines determine keywords based on backlinks. Another important aspect is link speed or the speed with which backlinks are created. The SEO team has been building backlinks slowly and systematically, as any abnormal speed could cause Google to view my links as spam. In addition, they also used tactics such as social bookmarking, submitting articles, forums and other off-page activities. Keyword variations, branded text, and other strategies are adopted to improve results.

Promote on social mediaThe service provider also used effective social media optimization strategies to attract the target audience to my website. They created my business profile on popular social networking sites like Facebook, Twitter, Google+ and more and created posts in it that helped attract local customers to my website. They publish posts via the “Share” or “Like” buttons. As search engines, especially Google, display search results from social networking sites (Facebook, Google+, Twitter, and more) these profiles also help drive organic traffic to my site. The SEO team also promoted my business by creating videos and photos of my restaurant and sharing them on YouTube and Pinterest.

Social Media Marketing It includes making the most of marketing capabilities with features (paid ad facilities, contests, business pages in Google+ status, and more) in social media. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.

Internet ads

Pay-per-click advertising (paying search engines to display your website at the top of search results) is a powerful way to promote business online due to its ease of implementation, high return on investment (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising focused on the Denver area, which increased the number of local customers visiting my website. Both open keywords and focus keywords were used in my geo-targeted Pay Per Click (PPC) service.

The local SEO services provided by this SEO company helped attract more local customers to my website and helped promote my restaurant online – something I certainly couldn’t achieve on my own.


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