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Search engine marketing is probably the secret to online success. If you don’t know how to manage your campaigns, your website will be as good as dead. In order to be successful in search engine marketing, you must know the following:

o What is managed search engine marketing?

o How can I manage my online marketing campaigns?

Q Can I pay someone else to do this for me?

o What rules and tips should I follow while self-managing Search Engine Marketing (SEM) campaigns?

What is managed search engine marketing?

To know what is managed search engine marketing, it is important to know about search engine marketing. SEM is a marketing technique for using search engines such as Google, MSN, and Yahoo, in order to communicate a website or product to the general public on the Internet. SEM is successfully managed when a website owner intentionally manipulates search engines, modifying their website to expose their website or product to the general Internet users.

How do I manage my online marketing campaigns?

First, it is important to know how search engine marketing and optimization work. You may go through a flood of information, but it’s definitely worth it. It is impossible to manage something if you have no idea how it works. So it’s best to look at your personal business goals, see how search engines work, and then start managing your campaigns from there.

Remember, there are two types of campaigns you can run:

o Pay-per-click campaigns

o SEO campaigns

It is very important to manage pay per click campaigns because it can pay a lot of time with your wallet! SEO campaigns require tools that can spy on your competition, so it is best to start managing them.

You can also pay a professional to do it for you, however, it can cost you a huge amount. If your time is more important than your money, by all means, find a credible SEO professional to manage your SEO and PPC as well.

Tips to follow when managing campaigns:

PPC Tips:

o Make sure you keep a close eye on the bid prices constantly, as you may pay too much for keywords

o You always have multiple campaigns to see which keywords are working and which are not, this way you will be able to keep the good ones, and get rid of the bad ones.

o Don’t use generic keywords, make sure you use keywords that are long and very specific about what you are trying to sell.

SEO Tips:

o Always spy on the competition, make sure to keep an edge among your competitors.

o Avoid black-hat SEO, many major search engines look into this and you will likely ban your site from their search engine.

o know what you’re doing. It’s best to either hire a professional or do a lot of research, but make sure you know what you’re doing or you’ll be wasting time and money.


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