Search Engine Marketing (SEM) is an essential part of a company’s overall marketing plan. An effective search engine marketing campaign will bring more targeted traffic to your website, which ultimately translates to more leads and sales.
If your business provides local services such as cleaning, HVAC service, catering, etc. – then you definitely need search engine marketing. This is because people will go to search engines and look for your services. But if your website is not in the search results when they search for your services, you will lose companies to your competitors who are in the search list.
In this article, let me share with you some tips for setting up an effective search engine marketing campaign:
1. Set your goals. Before embarking on any search marketing campaign, you need to define goals and key performance indicators (KPIs). For example, if you provide a service, the KPI can be the number of email query received from the campaign. It is important to define your goals so that you know how well the campaign is performing.
2. Make sure your ads are relevant. Relevancy is important when it comes to search marketing. People go to search engines to find the information they want. So if your website content doesn’t have what you promise on your ads, you will turn them off. This way, you will not get any conversion. So make sure that your ads are relevant to what you offer on your website.
3. Select the appropriate budget for your campaign. With the right budget, you will be able to bid on more keywords and get enough traffic to see results.
4. Always split test your ads. Create two ads for your campaign, split them and test them. This is the only way to find out which ad is performing best. Then delete the loser and create a new ad to challenge the winner. By doing this, you will attract more traffic to your site with the same budget.
5. Target the right people. Do not bid on keywords that are not relevant to your business. You have to put yourself in the shoes of your target audience. Understand what they will type into search engines to search for your services. Then bid on these keywords and display your ads on them.
I hope that now through this article you understand how search marketing can help grow your business.
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