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Search Engine Optimization for Marketing - Top 6 Ways

There are many ways to market your website on the Internet. Not every method works for every type of website or business. However, there are a few ways that will make your SEO efforts successful regardless of your goals.

1. Fresh and targeted content is a must! All your website content needs search engine optimization. Every page, even your contact page, should have a keyword density of 2-3%. This is the only way it will appear on the search engine’s radar.

2. Don’t stop at your website. Use optimization for all your marketing tools like classifieds, article submissions, blogs, and directory listings.

3. Redirect pay-per-click ads to your selected area. Even if your business is not translated, you will find that your best customers buy locally. Additionally, you will also notice that you rank higher in search engines, get more overall traffic to your site, and pay less for pay-per-click ads. This is because you have a lot less competition to keep local than trying to compete on a global scale.

4. Use the SEO tools provided by search engines. These exist to make everyone’s life easier, theirs and theirs. For example, uploading an XML sitemap to Google Webmaster Tools does wonders as to which pages of your site are crawled, and will be crawled more often. The more crawled your site is, the higher your ranking will be.

5. Update your website, classifieds, lists, articles and PPC marketing campaigns frequently. Depending on the type of website you are promoting, you should update your content at least once a month, if not more. If you run a blog, you need to post fresh and fresh content every day.

6. The most forgettable way of SEO marketing is to put up certain meta tags. Each search engine has its own tag that can be placed in your website, to tell that search engine how many times to crawl your site. If your site has up-to-date, keyword-focused content every time your site is crawled, your ranking will go up.


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