Search Engine Optimization (SEO) is the number one module in digital marketing.
SEO is search engine optimization.
It is the process of making a website’s search engine easy to use.
It also helps the site to rank.
The website that ranks better, has more traffic. And more traffic generates more potential customers. More leads bring in more business.
And who doesn’t want more business?
So every company that sells a product or has a service wants to appear on the first Google page.
In order to achieve this goal, they need SEO specialists.
So there is no doubt that SEO jobs are growing.
Also, SEO experts get the highest salaries when it comes to different job profiles in digital marketing.
Search Engine Optimization Basics:
Search engine optimization is of two types:
1. On-page SEO.
2. Off page SEO.
On Page SEO – This is the process of optimizing a website. It includes the following factors:
1. Word-length content must be 300+ words.
2. The meta description must be specified. Meta Description is the text we provide to make search engines understand the topic of the article.
3. The URL must contain the keywords.
4. The headline must contain the keywords.
5. The keyword density should be between 0.5 to 2.5
6. There should be internal and external links on the page.
7. The degree of readability should be good – try to make the paragraph and sentences shorter.
8. There must be header marks.
9. There must be semantics – words similar to keywords.
10. All images must contain an alternate description.
Off-page SEO – This is the process of optimization that takes place off-site. It includes the following activities:
1. Submit articles or guest blogs.
2. Press releases.
3. Forum posts.
4. Social cues.
5. Quotations.
So if you are preparing for SEO interviews, following the tips can be helpful.
1. Have a good case study before going to interviews. This will help the company understand that you know SEO in practice.
2. Go through different SEO techniques at White Hat.
3. Get brief information about the different Google algorithms.
4. Focus more on off-page optimization techniques because many candidates know about on-page SEO but few in practice know about off-page SEO.
5. Knowing how to increase page speed and website speed is always best.
6. It would be excellent if you had results to show.
Check out the 2018 SEO Interview Questions, and get your pick in the SEO Interviews.
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