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SEO, Social Media and Online Reputation Management - The Online Marketing Trinity

Search engine optimization (SEO), social media, and online reputation management (ORM) are sometimes confused, as many people think these three are the same. Furthermore, there are some obvious overlaps, the three having very different axes and following very different outcomes. Here, in this article, we are about to discuss more about its importance and uses.

Search engine optimization, online reputation management, and social media are said to be the trinity of online marketing. Let’s discuss a little bit about SEO, social media, and human resource management first.

Why search engine optimization?

SEO is generally concerned with a website’s ranking in search engines or better ranking for products and/or services related search terms. It is nothing but the process of increasing the chances of your website being listed on the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing, etc.

  • The importance of search engine optimizationIt is a viable marketing outlet that can bring your company more qualified leads as well as clients. It can have a better return on investment than traditional forms of marketing, for example television and/or print advertising. It is good for highlighting business and brands. SEO can bring traffic to business and give unparalleled insight to customers.

Why social media marketing?

Social media marketing is a set of techniques and strategies for promoting awareness of a brand, post, product, etc. (the brand, post, or product can be personal or business), on social media, in particular by encouraging the participation of Content that helps attract the final number of people to a particular website.

  • The importance of social media: Social media is sometimes used for marketing, especially for internet marketing, then social media changed its name to Social Media Marketing. It can increase your brand awareness. Social media can help with online marketing to validate brands. When your company’s social media presence is properly implemented, it tells customers that your company’s brand is active and focused on thriving customer communication. It provides a targeted way to promote your brand to your potential customers. It can boost traffic to your individual or business website, grow a huge community of fans and followers and can quickly create new business. It can help rank your search as well.

Why online reputation management?

Online reputation management is about improving your personal or business name or the good standing of your brand. This is by countering or eliminating negative comments found online – defeating them with more positive comments, reviews or reviews to improve your credibility and customer trust in your name or brand.

  • THE IMPORTANCE OF ORMOnline reputation is your image on the Internet. These days, online reputation is essential for businesses of all kinds to monitor, identify and influence the digital reputation of brands. It’s a job not just about protecting what you already have, but using your online reputation as part of your marketing campaign to drive new business and increase sales.

The technology around us is developing at an exponential rate. At no time in human history have we had the true capacity, as organizations and individuals alike, to reach, share, interact and connect with the ultimate number of people, locally and globally, and certainly in real time. Digital media has changed the concept of modern marketing, making it more condemnable than ever to business organizations and organizations small and large alike to have a voice within the online world.

Digital media and marketing, for example, search engine optimization, social media marketing, and online reputation management have proven their value to businesses of all sizes and types by offering the following powerful features.

  • instant communication Digital media and marketing allow real-time transfers between businesses, organizations, their customers, and their members.
  • Response Companies can get qualitative and quantitative information about things going on in their target market by participating and asking for feedback.
  • Advertising Digital media provides a targeted way to promote your brand name to potential customers.

Benefits of using SEO, Social Media, and ORM

When it comes to increasing search rankings, boosting business and building positive awareness, it takes a lot of time and effort to build and maintain a company’s online reputation. SEO, Social Media, and ORM can deliver this. The benefits are:

  • Help increase traffic, i.e. target site visitors and exposure.
  • Encourage followers and fans.
  • Improve search ranking.
  • Build online reputation, build name and brand value.
  • Expand business and improve sales.
  • Give insight into the market.
  • Building trust and credibility.

Search engine optimization (SEO) and social media are not online reputation management. No doubt, reputation management services include SEO and social media component. But when it comes to comprehensive online reputation management campaigns, SEO is far from the whole story. Let’s take a look at the main differences between SEO, social media and online reputation management.

To understand the basic differences between SEO, Social Media, and ORM, we need to understand the buyers journey. The buyers journey consists of three important phases:

  • consciousness: Buyers can easily express a need or a problem, but they are not even aware of any possible solution. He or she likes to go to Southeast Asia but may or may not have ideas about where to stay or what to do there, so he or she can search for “destination in Southeast Asia,” “Things to do in Southeast Asia,” and so on.
  • cinsult: Now he knows he has a week to spend and a specific budget in mind, but he needs to create a path, such as where to visit, where to do, food to eat, things to buy etc. “Things to do in Hong Kong” and “Motels or restaurants in Shanghai.”
  • resolution: The buyer has the itinerary and needs to find certain service providers in his destinations, such as “Life in Hong Kong”, “Hong Kong Cable Car”, “CCTV Tower in Shanghai”, etc.

Last, but not least, online reputation management often uses what might be considered harsh tactics or tactics that fall outside the realm of traditional SEO and social media. Whether your business lives and dies through reviews on influential online posts, you need to properly optimize these sites and address those negative entries, such as defamatory notes, copied content, inappropriate material, etc. that you have no control over.


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