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SEO Vs Google AdWords - Online Marketing

You have just designed your new amazing website. What now? How do you get your target market/audience to explore your new business home online? the answer? marketing throughout the Internet.

Online marketing, also known as internet marketing, is the art of using different techniques and methods to advertise and sell products or services online. These methods and techniques can be categorized into the following: Email Marketing, YouTube Marketing, Blogging, Social Media Marketing, Affiliate Marketing and more.

However, today I would like to focus on one major category of online marketing, which is search engine results. Search engine results are divided into two subgroups – SEO (search engine optimization) and pay-per-click (paid advertising). More specifically, I would like to focus on Google AdWords.

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is a natural/organic way to get your website ranked among the top results on search engines like Google, Bing, and Yahoo. This type of online marketing needs maintenance and will need to be maintained over time to ensure consistent results. SEO provides organic search results.

Search Engine Optimization (SEO) is a great way to build brand awareness and a lasting image of a company on the internet.

The concept of SEO is simple – optimize your website to be “SEO friendly”, but implementing this is a difficult and time-consuming task. SEO is not a one-time internet marketing tool that you can use to promote your business, but rather a long-term investment. The return on investment from search engine optimization (ROI) is fantastic and cannot be compared to any other marketing as it all depends on how competitive the niche market is in terms of SEO and of course how good your SEO expert team is.

Hiring the right SEO company is essential. Don’t rush this step, if you do, you can either block your website and blacklist it in search engines or you can get the best internet marketing out there. As mentioned above, SEO is a long term investment, meaning that every SEO/website design company that promises first page Google results for X amount of money is wasting your money on cheap/illegal scams. These scams usually work for about a week or two, but as soon as Google, Bing, or Yahoo notice these scams (and they will), your website and domain name will be blacklisted and removed from their search results. SEO is not a cheap service, it takes hours of hard work. Quality online marketing companies know the value of their SEO.

Google AdWords (Pay Per Click Advertising)

Pay Per Click Advertising, also known as PPC, is a way to get the first page/top search engine results by paying X amount of money for that first page/top position. Google AdWords has a system that allows users to bid on a specific keyword to rank among the best results. For example, if your business sells used cars, you can bid on keywords like “used cars,” “used cars,” etc., and when someone types the word “used cars” into Google, your entire website will appear in The top of the search results. This type of online marketing can be very effective if used correctly and ROI can be measured very accurately.

Although Google AdWords seems like a simple and easy to use online marketing tool, it should be done by an expert. Countless people have blown up thousands of rand by adding an extra zero to just a few keywords or wasting their money by targeting the wrong search groups. Running a successful Google AdWords campaign is also a very difficult and time-consuming process, but unlike SEO, Google AdWords will give you an instant result. Getting a professional internet marketing company to run your Google AdWords campaign will improve your return on investment and ensure the authenticity and professionalism of your search engine ads.

Online Marketing Conclusion

Both SEO and Google AdWords have advantages and disadvantages. The choice of one over the other is entirely up to the working conditions. However, choosing both will always be a good decision. Running a Google AdWords campaign while doing SEO on your website is the ultimate online marketing solution. This will ensure that you get real-time results and traffic to your website from Google AdWords, but you will also increase the quality of SEO because search engines want to feature websites that get a lot of traffic.

Keen to launch your online marketing campaign? Contact Oneclickhere for a non-binding consultation.


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