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So how does search engine optimization work?

How does search engine optimization work?

Before we dive into SEO and learn more about how SEO works, let’s first understand what exactly SEO is.

As we all know, the digital landscape is evolving faster than ever and thus creates an urgent and immediate need for all online businesses to not only embrace and capitalize on the rising trends of online and digital economy as well. Although there are many digital marketing strategies for gaining business online, the most effective and sustainable method is the organic method, part of which is SEO or search engine optimization.

Search engine optimization helps websites, blogs or web pages to be found by search engines for relevant keywords. SEO is also commonly referred to as ‘organic’, ‘natural’, ‘unpaid’ or ‘earned’ results.

How exactly does a search engine work?

There are two main steps that are primarily responsible for search engine results. They are as follows:

Crawling: Search engine robots crawl all web pages associated with a website. Major search engines like Google crawl millions of pages every day.

Indexing: After all pages have been fetched through the crawl process, those pages are indexed in the database for future retrieval. Indexing is very important. The more pages are indexed on your websites, the higher the chances of improving your rankings. Although it depends on the strategies you formulate.

Major search engines update their algorithms regularly and there are many factors that influence these results directly or indirectly. It is recommended to update the sitemaps

How does SEO work and what are the best SEO tips?

Search engine optimization depends on a number of factors that affect ranking directly or indirectly. We will reveal all of these factors in this article. Here are the main factors:

content It is one of the most important factors of search engine optimization (SEO). Anyone who has heard of digital marketing must have also heard that “content is king”. This is correct. Google has said on many occasions that it rewards sites with great content. So if you want to outperform other websites, when it comes to SEO, you may also want to focus on their content. There are some important factors to consider in the willing content section, such as readability, use of H1/H2 as appropriate, and monitoring of the use of negative and repetitive sentences.

On Page SEO If you want to outperform your competitors, you need to work on SEO for your on-page site. Get the basics right. Work on your meta description and keywords carefully. Focus on the content as well as the internal link. Add relevant titles, enhance all images (add alt tag), add a mix of H1, H2 and subtitles, and add LSI keywords by keeping the keyword density checked. The length/description should be according to the difficulty of the keywords. The higher the difficulty, the more detailed your content should be to get a higher score and please make sure you get the basic right.

Backlinks Creating high quality backlinks is very important to boosting domain authority and page authority for your website. You should also focus some of your efforts on creating sufficient high-quality backlinks. Most of this should be achieved by creating compelling content because the better the content you produce, the higher the chances of people linking to your website. Stick to relevancy because if the links are irrelevant, they will do more harm than good in terms of Google rankings. It should only be generated through ethical methods with the right types of backlinks (white hat strategies).

Site speed (page load time) and user experience – Google rewards faster sites. It focuses on user interaction more than anything else. What you mean is – the fundamentals of the site must be in order. Look at your site’s speed (page load time). This was explained in the latest Google speed update. You need to edit/arrange accordingly. You also need to work on user engagement metrics like clicks/total impressions. Focus on bounce rate, page and session views, and all of these metrics to understand it in detail. Simply put “Faster on site, better results”.

mobile friendly – As we discussed in the previous part of the article that search engines update their algorithms regularly and according to the recent Google algorithm update, it has confirmed that the more mobile friendly a site is, the higher its page rank will be. Therefore, mobile friendship affects your SEO efforts. Check if your site is mobile friendly or not. If not, that should be your number one priority.

Domain ageURL and Authority – Website age, URL and DA/PA (Domain Authority and Page Authority) are all important factors in SEO. DA/PA will improve with a number of strategies – backlinks, quality of content internal links.

Picture Enhancement It is advisable to optimize all the images on your site because it improves your chances. Add relevant titles and an alt tag to all images. It adds a lot of value when it comes to image search results.

Social Signals Social links or mentions cannot be overlooked when it comes to SEO (Search Engine Optimization) strategies. These are bookmarks that not only increase your visibility but also create links in the forms of social mentions. One can share their location on social media platforms to boost mentions. The most the best.

structured data Focus on the structure of your web pages as they need to be precisely aligned. Update the sitemap. The bottom line is that you have to think from the user’s point of view because we know that user engagement cannot be overlooked.

conclusion: Now that we know how SEO works and what are the main factors that influence or speed up your organic digital marketing efforts, consider and work on these parameters individually to outperform others and rank your site or your clients’ site on the top of the SERP (Search Engine Results Page). It is clear that SEO is one of the most effective strategies to take advantage of the emerging digital economy, and it gives you sustainable results as long as you follow the right strategies and keep the fundamentals intact. It is an ongoing process and requires constant efforts.


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