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YouTube videos for insurance agency marketing and general lead

YouTube videos for insurance agency marketing and general lead

Marketers at insurance agencies spend a lot of time discussing insurance-related SEO and Google rankings. However, they often miss out on a great opportunity that is directly available on YouTube. Consider these 10 compelling YouTube stats:

  1. 2second abbreviation The most visited website in the world with 23 billion visits per month
  2. It is the second largest search engine after Google
  3. It is used by 1.3 billion people worldwide
  4. There are 2 billion monthly active users
  5. 5 billion videos are watched every day
  6. One billion videos are watched daily on mobile devices
  7. Male users outnumber female users by a margin of 2 to 1
  8. The average number of users is 40 minutes per day on YouTube
  9. Almost 79% of all internet users have a YouTube account
  10. YouTube’s largest market is the US (15%)

Well, YouTube is clearly a major player when it comes to traffic and stickiness. But how does that translate into an opportunity for companies in general, and insurance agencies and brokers specifically? Videos provide agencies, brokers, TPAs, and wholesalers an opportunity to:

  • Show Experience
  • Create static content
  • Educate potential clients and clients
  • Interact with potential customers for 5, 10 or more minutes
  • Leverage content across multiple channels
  • Improve website performance
  • Generate leads in the profile

YouTube videos can pay dividends for years, and as the views of your videos increase, your videos rise to the top of the rankings. Your insurance agency videos may record thousands of views and continue to attract viewers even though they are between five and ten years old! Videos can have a long shelf life if done correctly, assuming the topic is still relevant. Thus, topics should be chosen with shelf life in mind, although popular topics can attract more views in the short term. Agencies and brokers can create videos on a variety of topics, and here are some general examples:

  • Effect of experience modifiers on pricing
  • Five hidden business risks that are not in standard policies
  • Best practices for remote employee registration
  • 5 creative ways to maximize benefits without increasing costs
  • Take advantage of safety programs to reduce insurance premiums

What kind of videos should marketers create? There are many styles to choose from, here are some of the basic types of videos that insurance marketers can use:

  • Image based video
  • A-Roll Video
  • B-Roll Video
  • print video
  • 2D and 3D animation
  • whiteboard animation
  • Recorded webinars
  • Voice Over PowerPoint
  • talking video head

Videos can range from a minute to an hour or more! Content is king regardless of its length, although shorter videos are often recommended.

So, what is stopping your agency from taking advantage of this powerful medium and platform? Agencies that lack the time or resources to complete this initiative may consider outsourcing an experienced insurance agency and an intermediary marketing agency to supplement their internal staff.


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