In 2016, Google introduced the mobile-first index system to provide the best user experience for mobile users by prioritizing websites that are compatible with mobile devices. This new indexing system will first look at the mobile version of your website to determine the ranking. Websites without a mobile version or non-optimized mobile websites will fall further into search engine results pages (SERPs). But the good news is that this Mobile SEO app is simple and easy to do your own thing.
Advanced Mobile SEO Tips for Mobile Marketers:
Mobile SEO is nothing more than traditional SEO, where content is created and tagged to make it stand out online. These white hat mobile SEO tips will help you avoid search engine penalties and maintain a better online visibility.
1. Google My Business: Mobile Internet Marketing.
One of the most important and effective mobile marketing steps that business owners can take is signing up for a Google My Business account. It’s free and simple, by filling in the information to the best of your ability and adding as many images as possible for your business. When people search for a keyword related to your business, your second information is more likely to appear first. So, consider using it for mobile marketing.
2. Use of social media:
According to reports, typical mobile users spend 80% of their time on social media out of the total time they spend on mobile. These social media sites bring a massive amount of traffic to your website. Therefore, to improve visibility for mobile users, you should prioritize your social media marketing strategy. Frequency of posting, quality of content, and an optimized social media campaign will help your brand stand out. Also read our content marketing guide.
3. Take advantage of mobile SEO plugins:
If your website uses WordPress or another content management system (CMS). You can use various plugins to improve your mobile site more user-friendly. WordPress is one of the most popular content management systems (CMS), and it offers a large number of plugins for image optimization, speed optimization, and other important SEO factors on mobile devices.
WPtouch is the world famous WordPress plugin that will create a Google certified mobile version of your website. If you can’t afford to update and improve your website, try these plugins to build a mobile friendly website and improve visibility.
4. Use keywords for mobile users:
It has been proven that mobile users look differently than other desktop users. Optimize your content for mobile keyword search terms to show your content to the right people. Find the right tools to find the right keywords for your content, and you can find keyword comparisons by device in Google Search Console.
5. Optimize page load time:
When it comes to mobile SEO, page load time is the most important issue. There are many factors that determine the page load time. Gzip compression, image optimization, and using Google AMP (Accelerated Mobile Pages), there are some tools and plugins to perform these tasks and improve faster loading of mobile web pages.
last words:
The direction of digital marketing has changed the entire marketing scenario. Mobile SEO has become an essential task for all bloggers and webmasters of mobile marketing.
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